Dylan Mulvaney, a trans activist, worked with Bud Light on a new ad campaign that came out earlier this month.
Ron DeSantis, the Republican candidate for governor of Florida, released a video on Monday making fun of Bud Light’s recent deal with transgender TikTok star Dylan Mulvaney.
The video, called “Real Men of Women’s Sports,” is a spoof of Bud Light’s “Real Men of Genius” campaign from the late 1990s and early 2000s. It is part of DeSantis’s “Freedom Heavy” marketing effort.
In the movie, a speaker says, “Team DeSantis presents real men of women’s sports,” in a call-and-response style similar to the “Real Men of Genius” campaign for Bud Light. This movie shows clips of Lia Thomas and other transgender athletes competing.
Jokingly, the video says, “Today we recognize the men who hacked the system,” while another voice sings, “Hacked the system!”
“Average in the men’s competition, top dog in the women’s.” “Take your team from average to great!” it says. Since you weren’t tough enough to hang out with the guys, you put women in a lower position. The real winners cheat to win.
Even without you, sports would be better. Without you, women’s games would only be for women.
When it was reported earlier this month that Anheuser-Busch’s Bud Light will feature Mulvaney’s face in honor of the trans activist’s recent “365 Days of Girlhood” success, the company was harshly criticized.
Bar owners and beer industry experts from all over the country said that Anheuser-Busch lost $5 billion in value because the partnership turned off the company’s loyal and longtime customers.