Disney is working to manage growing controversy surrounding its upcoming live-action remake of Snow White, as criticism continues to mount over casting decisions and modernized storytelling elements. The backlash, largely fueled by social media debates, has prompted the entertainment giant to adjust its promotional strategies in an effort to reassure audiences.
The controversy began when lead actress Rachel Zegler’s past comments about the classic animated film resurfaced, sparking division among fans. Critics accused the actress of dismissing the original story’s significance, while supporters argued she was advocating for a more empowering version of the beloved character. In response to the backlash, Disney has reportedly restructured its promotional campaign, focusing on the film’s visual spectacle and creative direction rather than the debates surrounding its themes.
Additionally, some traditional elements of Snow White have been altered, with reports indicating a shift in character dynamics and the portrayal of key figures from the original film. While Disney maintains that the adaptation seeks to modernize the story for contemporary audiences, some long-time fans argue that these changes stray too far from the essence of the beloved classic.
Despite the controversy, Disney executives remain optimistic that the film will resonate with viewers upon its release. As anticipation builds, the studio continues its efforts to navigate the backlash while highlighting the film’s strengths in hopes of winning over skeptical audiences.