Joy Behar didn’t hold back during a recent segment of “The View,” blasting the Democratic Party’s new $20 million campaign aimed at reconnecting with male voters. The outspoken co-host called the plan a waste of time and money, arguing that the issue isn’t messaging—it’s behavior.
“They should spend that money teaching men not to be sexists,” Behar said, criticizing the initiative for focusing on political strategy rather than addressing deeper social attitudes.
The campaign, titled “Speaking with American Men,” is intended to explore language and themes that might better resonate with male voters—an area where Democrats have reportedly struggled in recent election cycles.
Co-host Alyssa Farah Griffin pushed back slightly, suggesting that the Democratic Party’s struggles with male voters go beyond sexism. She pointed to growing frustration among younger and working-class men who feel disconnected from the party’s messaging and priorities.
The heated exchange highlighted a broader debate over the direction and priorities of Democratic outreach, as party leaders attempt to recapture key voting blocs ahead of the next major election cycle. While some view the campaign as an overdue correction, critics like Behar see it as political misdiagnosis and a misuse of resources.