Meghan Markle has issued a public apology following a supply mishap that left fans disappointed after the early release of her lifestyle brand’s debut product.
The issue arose after a limited batch of strawberry jam jars from Markle’s newly launched brand, American Riviera Orchard, was sent to select influencers and supporters. The exclusive product was not made available to the public, which sparked confusion and frustration among eager fans awaiting a wider launch.
Adding to the disappointment, a packaging misprint reportedly labeled the product as part of an “As Ever” collection, a title not yet formally introduced under the brand’s catalog. The labeling error led to speculation about unannounced product lines and unclear branding, which the company later clarified was a design oversight.
In response, Markle personally apologized to recipients and followers, expressing regret over the premature exposure and assuring supporters that the brand remains committed to quality and transparency. She emphasized that the product sent out was part of an early promotional gesture and not the official public launch.
Representatives for American Riviera Orchard confirmed that the full product line is still in development and will be rolled out in phases. They also stated that the company is taking steps to improve communication and ensure accuracy in branding ahead of the formal retail debut.
Despite the early hiccup, interest in Markle’s lifestyle venture remains high, with online engagement and social media buzz continuing to build around the anticipated product line. The brand, based in Montecito, California, is expected to reflect Markle’s personal aesthetic, with offerings rumored to include home goods, artisanal foods, and wellness products.