An industry insider claimed that retailers in the Midwest and South that carry Anheuser-Busch products were “spooked” by the public’s reaction to a Bud Light ad that advocated for transgenderism.
Formerly homosexual and now identifying as a woman, campaigner Dylan Mulvaney joined forces with Bud Light last month. His “transition” videos on TikTok have made him a viral sensation among corporate liberals.
During her 365th month as a woman, Mulvaney received “the best gift ever” from Bud Light in the form of a can featuring her likeness, as she explains in the commercial.
A beer industry insider was noted in a Beer Business Daily article regarding the reaction, saying that distributors in the Midwest and South are concerned about their links to the beer company:
We spoke with several worried A-B (Anheuser-Busch) distributors in the Midwest and the South, particularly in rural areas.
Business leaders at Anheuser-Busch have defended their company’s ties to transgender rights campaigner Dylan Mulvaney. The transgender activist’s “memorial can,” they claimed in a statement, is intended to “celebrate a personal milestone,” such as the 365th day he has identified as a woman.
An official added, “From time to time, we make special commemorative cans for fans and brand influencers like Dylan Mulvaney,” according to Fox News Digital. This commemorative can was given as a token of appreciation for a special accomplishment and is thus not for sale to the general public.
A new video appears to show Alissa Heinerscheid, vice president of Bud Light, belittling the brand’s typical consumers—American men at sporting events and dive bars.
We had this hangover,” Heinerscheid said. It was crucial that we attempt something different from the Bud Light brand, which had become synonymous with insensitive silliness. A significant aspect of evolution is representation. You need to be surrounded by individuals who share your interests and values at work.