Travis said that people are now avoiding Bud Light because they don’t want to be laughed at for drinking it.
Clay Travis, the founder of OutKick, gave out free cans of beer at a show over the weekend as an experiment. He found that drinking Bud Light in public is now considered rude.
Travis shared several videos of his cooler throughout the night as a “weekend experiment” at a show near Nashville. Those who passed the test were told, “Pick which beer you want.”
“No one would drink Bud Light the whole night. A big problem for Bud Light going forward is that many people don’t even want to be seen with the product. He said, “They just choose a different brand.”
In the first film he shared at 6:45 p.m., his cooler was full of different kinds of beer, including Michelob Ultra, Yuengling, and Bud Light. He posted a second video at 10:15 p.m., which showed that the cooler only had Bud Light cans left, implying that people who took free beer would only pick the other brands.
“I’m not an expert in marketing, but the only beer left is “Bud Light,” he said, adding that this is “not good for the business” and “not ideal.”
In the next tweet, he said that the current incident at Bud Light has been a “unmitigated disaster” for the company.
“The total amount of Bud Light being drunk is now down 26%. That is terrible for the company in every way. “Many people now avoid the beer because they don’t want to be made fun of for drinking it,” he wrote on Twitter. “There’s no easy way to fix this. Brand is dead in beer-drinking neighborhoods in red states. This fall, I bet there won’t be many at SEC tailgates.”
After a marketing stunt with transgender activist Dylan Mulvaney, Bud Light got a lot of negative feedback. The company made Mulvaney a special beer to celebrate her first full year of “girlhood.” Mulvaney has talked to President Biden, and he recently made news when he said it should be banned to call transgender people the wrong gender.
Alissa Heinerscheid, the vice president of marketing for the company, said in an interview that she was inspired to change the “fratty” and “out of touch” humor of the beer company with more inclusive messages to draw younger customers. This made some people upset. Heinerscheid and her boss Daniel Blake have since been put on leave.
In a recent interview on “Fox & Friends,” Travis talked about the social effects of the story on the whole country.
“I think this is a full and total disaster for Bud Light, and it’s all their own fault. “I’m not sure how they’re going to get out of this mess, since people make fun of them when they’re drinking Bud Light,” he said.
Travis said that once upon a time, Bud Light was the most popular choice for a casual beer. “Now, when many people go to the bar or the grocery store to buy beer, they think to themselves, ‘I’ll buy anything but Bud Light.'”
He also said that other big companies should be much more careful not to upset customers.
He said, “I think this is a warning to all brands that have learned over the past 20 years or so that there are no consequences for trying to appeal to the far left in this country by being super-woke.”