Gisele Bündchen expressed her disappointment after jokes about her marriage to Tom Brady were made during his Netflix roast hosted by comedian Kevin Hart. The comments, which touched on personal aspects of her relationship with Brady and her current partner, were deemed insensitive, especially given her recent humanitarian efforts in Brazil.
Bündchen was particularly upset because, during the broadcast, her efforts to aid flood victims in her home state of Rio Grande do Sul were overshadowed by trivializing remarks about her personal life. The model has been actively involved in relief efforts following the worst flooding the region has seen, which directly impacted her family and friends.
During the roast, Hart made several pointed jokes at Bündchen’s expense, including references to her jiu-jitsu trainer and current boyfriend, Joaquim Valente. Hart quipped about Brady leaving his coach Bill Belichick and drew a parallel to Bündchen “leaving” Brady for her “karate man,” alluding to Valente. The joke hinted at infidelity, which Bündchen has publicly denied, stating her relationship with Valente began well after her separation from Brady.
The reaction from the audience during the roast was mixed, with some laughter but also apparent discomfort from Brady himself. Following the event, a source close to Bündchen told People magazine that she was deeply hurt by the portrayal of her family and found the content broadcasted to be irresponsible, particularly considering her children could be affected by such public commentary.
This incident has highlighted the tension between public figures’ private lives and the entertainment industry’s use of such details for humor, raising questions about the boundaries of comedy and respect for personal circumstances.