In the latest episode of the renowned Spotify podcast “The Joe Rogan Experience,” Joe Rogan once again directed harsh comments towards Dylan Mulvaney, a transgender influencer, referring to her as “mentally ill” and an “attention seeker” following her recent statement about the Bud Light boycott.
During the interview with rapper-actor Ice Cube, which lasted over two hours, the discussion eventually touched upon the controversy surrounding Bud Light.
Rogan expressed his belief that corporations only pay attention to public opinions when boycotts are successful, referencing the significant decline in Bud Light sales since Mulvaney began endorsing the beer on her social media accounts on April 1.
Ice Cube responded to Rogan’s remark by questioning who was in control of Bud Light and whether the brand was intentionally trying to damage its reputation and undermine iconic American brands.
Rogan attributed Bud Light’s questionable decision to the pressure faced by corporations to adhere to “ESG” (environmental, social, and governance) standards. He argued that Bud Light’s actions demonstrated a disconnect from the preferences of “regular people” who associate the brand with blue-collar drinking and football.
In a further comment, Rogan brought up the viral video of Kid Rock using an assault rifle to shoot cases of Bud Light, suggesting that such an act indicated significant problems for the brand.
The New York Post reached out to Mulvaney and Anheuser-Busch for their response to Rogan’s remarks.
This recent criticism from Rogan came after Mulvaney shared a video with her 1.8 million Instagram followers, expressing feelings of loneliness and disappointment with the lack of support from Anheuser-Busch amid the aftermath of the failed campaign.
Anheuser-Busch responded to Mulvaney’s claims, asserting its commitment to various programs and partnerships, including support for the LGBTQ+ community.
Rogan also criticized Bud Light’s sponsorship of the Toronto Pride event, dismissing it as “silly.”
The conversation between Rogan and Ice Cube then shifted to Target, another company that faced boycott calls due to its Pride-themed merchandise. Rogan suggested that Target’s losses were due to people’s exhaustion with controversial social issues being forced upon them when all they wanted was to shop for everyday items like toilet paper.
The Post has reached out to Target for comment as well.
Last month, Rogan had previously criticized Bud Light for their collaboration with Mulvaney, expressing disbelief at the company’s decision to send customized cans featuring her face, which allegedly resulted in a $20 billion loss.
In April, Rogan referred to Mulvaney as an “attention seeker” while discussing Bud Light’s attempt to distance itself from its traditional “frat culture.”
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