The campaign of former Vice President Kamala Harris has updated its main social media account, removing the number “67” from its username as part of a broader relaunch of its digital branding.
The change follows a reset of the campaign’s online presence, with aides opting for a streamlined handle that no longer includes the numerical reference previously associated with Harris’s past primary support. The revised account name is intended to be simpler, more direct, and easier for supporters to identify and share.
Campaign officials have indicated the update is part of a wider effort to refresh messaging and visuals as Harris repositions herself politically and expands outreach efforts nationwide. The revised handle has been applied across platforms to maintain consistency and strengthen brand recognition.
The move comes as several high-profile political figures adjust their digital strategies ahead of upcoming election cycles, reflecting the growing importance of social media identity in modern campaigns. Harris’s team has continued to increase online activity, using the updated account to promote appearances, policy positions, and engagement with supporters.
The new handle is now fully active, marking a clear break from earlier branding and signaling a reset in how the former vice president’s campaign presents itself online.