Anheuser-Busch responded on Friday to the earlier criticism it faced after announcing a paid marketing campaign with transgender activist Dylan Mulvaney for Bud Light.
The company has experienced a significant drop in Bud Light revenue by over 25%, while sales of other Anheuser-Busch brands, including Budweiser, Michelob Ultra, Busch Light, and Natural Light, have also declined according to recent figures.
In a recent statement, CEO Brendan Whitworth acknowledged the impact of the criticism on the company, stating, “We recognize that the conversation surrounding our company and Bud Light has shifted away from beer in the past two months, affecting our consumers, business partners, and employees.” He emphasized that Anheuser-Busch is a beer company that aims to cater to everyone.
Whitworth addressed the public and announced three important actions to move the business forward. Firstly, the company will make an initial investment to secure the employment of its frontline workers. Secondly, they will provide financial assistance to independent wholesalers to support their staff.
Closing his remarks, Whitworth assured valued consumers that their feedback was being heard. He promised the launch of summer advertising the following week to remind consumers of the aspects they have always enjoyed about the brand—its simplicity and enjoyment. He concluded by stating that the company will continue to focus on creating great beer to maintain their position in the moments that matter to consumers.
The statement did not include an apology specifically addressing the decision to collaborate with transgender influencer Dylan Mulvaney, who identifies as a woman.