A recently released Bud Light commercial has faced widespread criticism and mockery from consumers, drawing parallels to the beer brand’s declining popularity. The advertisement features a woman casually eating watermelon while a powerful storm wreaks havoc in the background, causing plates and napkins to fly about. As chaos ensues, the woman remains unfazed.
Bud Light shared the video on Twitter with the caption, “It’s fine, this is fine,” which seemingly alludes to the well-known meme of a dog calmly sipping coffee while its surroundings burn. Twitter users quickly pointed out the resemblance and used it to comment on Bud Light’s current state. Some joked that the commercial resembled the atmosphere at Bud Light’s corporate office after the brand slipped from America’s top 10 beers list.
Numerous users expressed their concerns about Bud Light’s declining sales, suggesting that the company should consider making changes and prioritizing customer preferences. Criticism was also directed at the brand’s marketing team and their persistence with “woke nonsense.” Despite the backlash, Bud Light later posted another tweet featuring a GIF of someone opening a Bud Light can with the caption, “The best beer is an open beer,” which received further scorn from commenters.
In a separate report by CNN, opinions were divided in Nashville, Tennessee, regarding Bud Light’s recent cultural controversies. Some criticized the brand’s previous partnership with Dylan Mulvaney, a transgender influencer who was celebrated with commemorative beer cans. These individuals felt that such actions were being forced upon them and their families. Others, however, expressed disinterest in the controversy and preferred to focus on enjoying themselves in Nashville.
Anheuser-Busch, the parent company of Bud Light, has yet to comment on the commercial and the response it has received.