Target has once again faced criticism from customers, this time for selling swimwear that is marketed as “tuck-friendly” and provides “extra crotch coverage” for women. These particular swimsuits are part of Target’s Pride collection, designed to cater to multiple body types and gender expressions. However, many people took to social media to express their displeasure with the swimwear, with some even vowing never to shop at Target again.
Alongside rainbow-colored leggings, tutu skirts, and jumpers, the Target Pride line also included tees with empowering slogans like “Just Be You and Feel the Love,” Pride-themed onesies, and swimwear specifically designed for men’s anatomy.
Recently, Daily Wire host Matt Walsh called out Target, urging people to boycott the retailer due to their product offerings. He claimed that Target’s sale of children’s “tuck-friendly” swimsuits and chest binders was crossing a line. While acknowledging that Target is a business that relies on customer support, Walsh emphasized the need for consumers to take a stand. He likened the situation to a previous controversy involving Bud Light, implying that Target’s actions were even more egregious.
Criticism towards Target’s swimwear continued to spread on social media, with individuals mocking the retailer’s promotion of “tuck-friendly” options for women.
Comedienne Chrissie Mayr sarcastically thanked Target for providing swimwear that she believed would instill fear in women and children at the pool. She facetiously mentioned enjoying a Bud Light while jokingly referring to certain anatomical aspects of the swimwear.
Mayr further expressed her disdain, stating that no self-respecting woman would be caught dead wearing such a bikini. According to her, it resembled something a man dressed as a woman might wear. She pledged to keep her money and look for alternatives elsewhere. Mayr found Target’s gesture sanctimonious, especially considering that it was still May and Pride Month hadn’t even begun.
Adidas faced similar backlash when they used a male model to promote their new line of women’s swimwear. Riley Gaines, a former University of Kentucky swimming star, voiced her disapproval, questioning why companies willingly put themselves in such situations. She suggested that labeling the suits as “unisex” would have been more appropriate, as it would not erase the identity of women. Gaines also pondered why the opposite scenario, featuring women’s swimwear with male features, is rarely seen.
In both cases, Target and Adidas faced significant criticism and negative reactions from customers and commentators regarding their product choices and marketing strategies.