Branding experts are sounding the alarm about potential challenges for Disney’s upcoming live-action remake of “Snow White,” citing remarks made by lead actress Rachel Zegler.
The 22-year-old star has recently garnered attention due to her comments about the original 1937 film’s storyline, which draws from a German fairy tale. Zegler expressed strong disapproval of the classic love story, deeming it “peculiar,” and she characterized the prince as a “pursuer.”
In relation to the new live-action adaptation, Zegler hinted at significant revisions. She asserted that the character of Snow White would not rely on the prince for salvation nor would she center her aspirations on true love.
Branding specialist Carla Speight projected that Zegler’s widely publicized remarks might negatively impact ticket sales. Speaking to the Daily Mail, Speight acknowledged that while older Disney films may espouse antiquated values, swinging to the opposite extreme by incorporating forceful and weighty messages could prove detrimental.
Speight emphasized that Disney should exercise caution in how Snow White is portrayed and in the limitations placed on actors’ statements during promotional activities. She underscored the importance of conveying essential messages and compelling selling points to the film’s cast, urging adherence to these guidelines. Failing to do so, Speight warned, could lead to a burgeoning backlash and disastrous consequences.
She advised Zegler to “clarify” her comments to mitigate potential fallout.
Public relations expert Nick Ede shared similar sentiments. Ede asserted to the Daily Mail that the film’s lead has demonstrated herself to be an ill-suited promoter for the project.
Ede noted that while Rachel is a renowned star taking on the iconic role of one of Disney’s most famous fairytale characters, her approach differs significantly from Halle Bailey’s embrace of her role as “The Little Mermaid.” Ede observed that Rachel has deliberately unveiled alterations to the narrative and signaled a distinct direction for Snow White.
While Ede acknowledged that reimagining the story is not inherently problematic and that contemporary adaptations would likely incorporate different nuances and narratives, he expressed concern over Zegler’s negative stance toward the source material. He suggested that her enthusiasm for showcasing the new version appeared excessive and potentially disrespectful to the previous iteration and other adaptations.
Ede speculated that Disney executives might be deliberating the situation and questioning whether Zegler is the most suitable advocate for ensuring the film’s success.
Considering the existing “negative narrative” surrounding “Snow White,” Ede surmised that Disney will need to invest significant effort into cultivating a “whimsical and optimistic buzz” in anticipation of the film’s slated release in 2024.