In the months following the recent presidential election, Fox News’ “Fox & Friends” has significantly increased its viewership lead over MSNBC’s “Morning Joe.” According to Nielsen data, “Fox & Friends” averaged 1.5 million viewers between November 6 and last Friday, marking a 29% rise compared to its pre-election numbers. In contrast, “Morning Joe” experienced a 40% decline in the same period, with viewership dropping from 1.1 million to 651,000.
The trend extends to the key 25-54 age demographic. “Fox & Friends” saw a 21% increase in this group, attracting 193,000 viewers post-election. Meanwhile, “Morning Joe” faced a 46% decrease, with numbers falling from 123,000 to 67,000.
These shifts come amid broader changes at MSNBC. The network recently canceled Joy Reid’s show as part of a significant programming overhaul led by new president Rebecca Kutler. This shakeup has prompted discussions about the network’s direction and its impact on viewership.
Additionally, “Fox & Friends” has outperformed morning shows on traditional networks in several major markets, including Los Angeles, Chicago, and Philadelphia. This dominance underscores the program’s growing influence in the morning news landscape.
As “Fox & Friends” continues to expand its audience, “Morning Joe” faces challenges in retaining viewers, prompting industry analysts to closely monitor these developments in cable news ratings.