An influencer has drawn fierce criticism after sharing vacation videos from Jamaica during the approach of Hurricane Melissa, a catastrophic Category 5 storm threatening the island. In one clip, the influencer joked that the hurricane was “messing with my vacation,” while standing on a resort balcony amid storm-preparation efforts. Other posts included scenes of airport travel and leisure, with captions referencing the storm’s approach.
The content sparked backlash because at least seven people have already died in the Caribbean due to the storm, which is predicted to bring wind gusts up to 175 mph and life-threatening surges of up to 13 feet in Jamaica. Many viewers accused the influencer of insensitivity, pointing out that locals were preparing for devastation while she appeared to treat the event as a social-media moment.
Though the influencer later removed the videos following media queries, the storm continues to grow in intensity as authorities warn of an unprecedented threat. Shocked citizens and online users alike condemned the tone of the posts, arguing the trip diverted attention and resources from awaiting a major natural disaster.