As a result of the video platform Rumble’s failure to censor or demonetize the actor and podcast presenter Russell Brand in response to sexual assault claims that are ten years old and were revealed in the UK media, a number of prominent businesses have removed their adverts from the platform. Rumble decided not to follow YouTube’s lead and put an end to the monetization restriction that had been placed on all of Brand’s accounts as a result of the allegations, despite the fact that criminal charges had not been brought against him.
In reaction to the claims made against Brand, several companies, including Burger King, HelloFresh, and ASOS, have either temporarily suspended or completely pulled their advertisements from the Rumble platform. Some of these companies have stated that they would wait for the results of ongoing investigations before deciding whether or not to resume their advertising.
An investigation that was carried out jointly by The Sunday Times, The Times, and Channel 4 Dispatches uncovered the charges that were made against Brand. Between the years of 2006 and 2013, while Brand was at the height of his popular celebrity, he has been accused of sexual assault by four different women. Brand has responded to the allegations by stating that they are false, questioning the media’s cooperation about the time of their distribution, and criticizing the fact that he was not permitted to know the identities of his accusers while he was responding to the charges.