A considerable advertising and grassroots campaign has been initiated by Americans for Prosperity Action (AFP Action), the political arm of the influential conservative network established by the Koch Brothers, in support of Nikki Haley’s candidacy for the Republican presidential nomination. The campaign, comprising connected TV commercials, electronic mailers, and digital advertisements, will be broadcast in early voting states including South Carolina, New Hampshire, and Iowa, in addition to the Super Tuesday primaries in Arkansas, Tennessee, North Carolina, and Virginia.
An initial $27 million is being contributed by AFP Action, which has pledged to spend tens of millions of dollars to assist the Republican Party in surpassing former President Donald Trump, to this new phase of their ongoing campaign. Polls indicate that Trump is the least formidable opponent to Joe Biden, according to the organization’s advertisement, which also accentuates Haley’s potential to defeat Biden by greater margins in hypothetical general election matchups.
Haley has emerged as a formidable contender in the Republican nomination contest, notwithstanding Trump’s prevailing advantage, in recent months. In recent Iowa polls and national surveys, she has surpassed Florida Governor Ron DeSantis. Additionally, she has closed the gap with Trump in the Granite State.
Haley’s campaign has been substantially strengthened by the endorsement of AFP Action, which has furnished her with grassroots influence and organizational prowess. AFP Action was an active participant in the campaigning process for the 2022 midterm elections, distributing nearly 100 million pieces of mail, making 2 million phone calls, and tapping on approximately 7 million doors in support of the candidates it supported.
According to Nathan Nascimento, the director of AFP Action, Nikki Haley is the most formidable candidate that the Republican Party could present in opposition to Joe Biden. Nonetheless, these endeavors continue to face skepticism within Trump’s political sphere. Karoline Leavitt, a spokesperson for the Trump-aligned super PAC Make America Great Again Inc MAGA Inc., refuted the endorsement of Haley by AFP Action.
This advancement in the 2024 presidential campaign underscores the continuous intricacies within the Republican Party and the astute maneuvers executed by influential organizations to mold the nomination procedure.