The release of “Controligarchs: Exposing the Billionaire Class, Their Secret Deals, and the Globalist Plot to Dominate Your Life” unveils Meta’s controversial strategies to captivate users on social media platforms like Facebook and Instagram. Authored by Seamus Bruner, Director of Research at the Government Accountability Institute, the book alleges Meta’s involvement in practices that have contributed to an alarming increase in depression and suicide, potentially linked to social media usage.
This publication emerges amidst recent legal actions against Meta Platforms Inc. (Meta), Facebook’s and Instagram’s parent company, by numerous state attorneys general. They accuse the firm of intentionally designing features to addict children and teens to their platforms. These allegations echo whistleblower Frances Haugen’s claims that Meta targeted younger audiences for financial gains.
The book highlights Meta’s ambitious project, Facebook Horizon, in the metaverse, as possibly the most addictive product yet. Mark Zuckerberg’s showcase of the virtual reality (VR) world, which includes the Oculus Quest headset, has been criticized as a mere distraction from the company’s ethical controversies.
“Controligarchs” delves into the depth of Zuckerberg’s investment in the metaverse, exceeding $36 billion, and explores the potential risks and addictive nature of these virtual spaces. It reveals the creation of consumer products within the metaverse, including physical and biotechnological human enhancements, like bionic eyeballs, synthetic skin, and haptic gloves, intensifying the immersive experience.
The book also discusses innovators developing scent blasters for the metaverse, adding olfactory elements to the digital realm. Despite apparent struggles with VR consumer acceptance, Meta’s partnership with Ray-Ban and recent collaboration with China’s Tencent indicate Zuckerberg’s unwavering commitment to the metaverse.
“Controligarchs” suggests that the metaverse could become an even more potent tool for user addiction. It details how major corporations, including Coca-Cola, are participating in metaverse development, introducing novel products like a “pixel-flavored soda.”
Furthermore, the World Economic Forum (WEF) has shown significant interest in the metaverse, positioning itself as a guiding force for best practices in this emerging digital world.
The book offers a critical view of Zuckerberg and Meta, highlighting the company’s history of exploiting user data and creating addictive features. It references a past comment by Zuckerberg, which he now regrets, as evidence of his initial disregard for user privacy.
“Controligarchs” aims to provide a comprehensive look at the potential dangers of Meta’s metaverse ambitions and the broader implications of billionaire-driven globalist agendas. The book is now available and has been described by Peter Schweizer as “Haunting” and “MASSIVE.”