Meghan Markle’s lifestyle brand, As Ever, has issued refunds and promised free product replacements following a website glitch that caused overselling of its newly launched apricot spread. The spread sold out within minutes, but the site continued to accept orders even after inventory ran out.
Affected customers received a notice explaining that their orders couldn’t be fulfilled due to overwhelming demand. The brand assured buyers that refunds were being processed and that they would receive the item free of charge once it becomes available again.
This marks the second instance of such a mishap, following a similar issue with a limited-edition honey product. While some customers expressed frustration over the recurring inventory problems, others viewed the situation as a reflection of the brand’s growing popularity. Markle’s team is working to strengthen logistics and maintain customer trust by addressing the errors swiftly and offering compensation.