Meghan Markle’s recently launched lifestyle line, American Riviera Orchard, is facing criticism from consumers and commentators alike, who are calling some of the brand’s luxury items “overpriced” and “out of touch.”
The controversy follows the debut of several high-end goods, including kitchenware and wellness items, under Markle’s new label. While the brand emphasizes artisanal quality and exclusive design, many have pointed to the steep price tags as excessive for products that appear comparable to widely available alternatives.
Critics specifically targeted items such as hand-blown glassware and limited-edition home goods, which are priced significantly higher than similar offerings in mainstream retail outlets. Online forums and social media users questioned the value of the products, with some suggesting the prices reflect branding rather than substance.
The brand, which quietly rolled out its first collection earlier this year, is reportedly planning a broader release in the coming months, with select celebrities and influencers receiving early-access gift baskets to build buzz. However, the early reactions have been mixed, with some praising the aesthetic appeal while others label the launch as a tone-deaf marketing strategy.
Representatives for Markle have not responded to the growing criticism, but those close to the project maintain that the brand is committed to supporting sustainable sourcing and ethical production, which they say justifies the pricing.
This is not Meghan Markle’s first venture into consumer goods. The former actress and Duchess of Sussex has previously collaborated on charitable fashion campaigns and wellness initiatives. American Riviera Orchard, however, marks her most direct foray into premium lifestyle branding under her personal name.
As anticipation builds for the full product rollout, industry analysts say the success of the brand will hinge on whether it can convert celebrity allure into sustained consumer trust—especially in a market where luxury goods face increasing scrutiny over affordability and authenticity.