Alongside her new product rollout on her As Ever brand, Meghan Markle was mocked on social media after a promotional photo showed her using a jar-lifting tool upside down while handling jam. Critics pointed out that the device, designed to lift hot jars safely, was being held incorrectly, prompting questions about her oversight in the branding.
In the image, Meghan appears in a domestic setting, lifting a jar with the specialized gadget. Viewers quickly observed she had the tool inverted, sparking backlash about the authenticity of the setup and her hands-on knowledge of the craft she promotes. Some commenters accused the portrayal of being staged, noting the irony of a “homemaking” brand missing basic kitchen technique.
Supporters offered defense, noting that some jar lifters can function from either end and suggesting she may simply have used the handle reversed. Still, the slip has drawn renewed attention to her brand’s narrative of authenticity and the scrutiny that accompanies her public projects.