Former television anchor Matt Lauer is facing criticism from the animal rights group PETA, which has accused sheep farmers associated with his New Zealand property of engaging in abusive practices. The allegations concern a $9 million estate owned by Lauer, where sheep farming is reportedly part of the operations.
PETA claims that workers on the property subjected sheep to harsh treatment, citing undercover footage and eyewitness accounts. The organization has called on Lauer to take responsibility for conditions on the farm and implement better oversight to ensure the humane treatment of animals.
Lauer, who has largely stayed out of the public eye in recent years, has not directly addressed the allegations. However, representatives for the former TV personality emphasized his commitment to maintaining ethical farming practices and suggested that the accusations would be thoroughly investigated.
The property, located in New Zealand, includes sprawling farmland and has been a subject of local interest due to its scale and connection to Lauer. Animal welfare advocates in the region have voiced support for PETA’s efforts, urging greater accountability for high-profile landowners involved in agricultural activities.
This incident marks the latest in a series of public controversies involving Lauer, who stepped away from his broadcasting career amid unrelated allegations several years ago. The accusations by PETA add a new dimension to his already complex public image.
Local authorities and farming regulators are reportedly looking into the claims to determine if violations of animal welfare laws occurred. Meanwhile, PETA has vowed to continue raising awareness about the treatment of sheep on farms globally, using this case as an example of the broader issues within the industry.
As the situation develops, Lauer’s representatives have expressed hope for a resolution that aligns with ethical farming standards, while critics call for swift action to address the alleged mistreatment.