Meghan Markle is reportedly embracing a new public relations approach that places a greater emphasis on her personal brand, with a focus on digital engagement and influencer-style content. The shift comes as the Duchess of Sussex explores new avenues beyond her previous projects, including her role in the Invictus Games and her past media ventures.
Sources close to Team Sussex suggest that Meghan’s latest strategy involves expanding her online presence, leveraging social media, and engaging with audiences through curated lifestyle content. This approach mirrors that of high-profile influencers, positioning her as a key figure in wellness, philanthropy, and women’s empowerment.
The former actress has already taken steps to establish a stronger digital footprint, with industry insiders hinting at a potential relaunch of personal social media platforms. This move aligns with broader efforts to rebrand her public image following the mixed reception of past projects, including the Spotify podcast deal and the couple’s Netflix collaborations.
While Meghan continues to support Prince Harry’s work with the Invictus Games, reports indicate that her involvement will now be more selective, allowing her to focus on independent projects that align with her evolving public persona. Her team is also said to be exploring new partnerships in the wellness and fashion industries, reflecting a strategic pivot towards personal branding rather than traditional royal engagements.
This latest shift underscores Meghan’s ongoing evolution in the public sphere, as she works to redefine her career outside of royal duties while maintaining a global platform. Observers expect further announcements in the coming months as she refines her approach to media and public engagement.