UFC chose Bud Light as its official beer partner, partnering with Anheuser-Busch. This partnership followed months of debate earlier this year.
Starting in 2024, Bud Light will be prominently featured in UFC broadcasts and online channels under this multiyear contract.
UFC CEO Dana White said, “I’m proud to rekindle our partnership with Anheuser-Busch and Bud Light since we share many beliefs and the UFC brand’s ideals. I look forward to our amazing future accomplishments.”
Anheuser-Busch CEO Brendan Whitworth noted the company’s longtime support of classic sports events and their eagerness to partner with UFC to honor their passionate fans and improve American communities.
Anheuser-Busch will replace Modelo as UFC’s beer partner.
On “The Sean Hannity Show,” Dana White stressed that money wasn’t the main reason. White chose the firm because of its large American workforce, veteran assistance, and farmer investment. He stressed the necessity of choosing a UFC-aligned partner.
White noted that fans may not agree with every UFC or Anheuser-Busch commercial choice, but his connection with their underlying beliefs made this alliance simple.
Bud Light’s March Madness Instagram commercial starring transgender activist Dylan Mulvaney drew controversy and lowered sales. However, White stressed that this collaboration is about ideals rather than money.