With a post that included a “greatest hits” montage of President Trump’s viral memes and the cheeky comment, “We thought you might’ve missed some of our greatest hits,” the White House made a dramatic debut on the social media site Bluesky this week. A doctored image of House Minority Leader Hakeem Jeffries wearing a sombrero, a manipulated clip of a Gulf of Mexico name, and other viral images taken from the administration’s social media playbook were all part of the presentation.
By targeting alternative social networks with daring material instead of conventional remarks or speeches, the action signals a new stage in the administration’s communications strategy. At the same time, a number of federal departments opened accounts on Bluesky, including the Departments of Homeland Security and Health and Human Services.
The launch has generated a lot of discussion, some conservative users expressing admiration and others sharply objecting, believing the tone to be trolling. Even though the post received a lot of attention almost away, social media observers note that Bluesky is still a smaller platform than its main rivals and might still have a limited audience despite its well-publicized launch.